Facebook Marketing – Not what it once was

There was a time not so long ago where you (as a small business owner) could use Facebook as a great marketing channel for your company or your products. People that liked your business page and liked your products could see updates or special offers right away. But those days seems to have changed and Facebook seems to have a darker side that not many people seem to realize.

As a small business owner have you seen your “Organic Growth” decrease recently? Well it’s not because you are doing anything wrong and probably doesn’t have anything to do with a lack of interest of your customers. It’s Facebook doing it as they get hungry from more ad revenue and it is an increasing concern of many.

See, Facebook can choose what you see and what you don’t. Have you ever noticed that a post that you thought was going to be a huge hit turned out to be a big flop? Well you can thank Facebook for that. It’s happening more and more out there and it just might be something you should read up on.

http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

How it should be….

As the founder of a company that believes in doing the right thing, I am always encouraged when I see stories like this where company’s empower their employees and treat them with respect. All too often I hear horror stories of how employees are treated and that is truly a shame. Having been chewed up and spit out but Corporate America several times in my career, I can honestly say that it is the absolute worst to goto a job that makes you so unhappy that it makes you sick to your stomach

Companies don’t realize that this is this is the key to becoming a high performing organization. Kudos to Clockwork for being a fantastic example of what a company could and should be. More companies need to think this way and I hope I see a day when there are more stories like this in the news. Congrats to Clockwork for getting some much deserved press for a great job.

http://www.nbcnews.com/nightly-news/employees-agree-company-amazing-place-work-n248171